Why is this phrase used so much in politics?

In short, because it feeds from the unconscious your feeling of belonging.

At the same time it indirectly refers to the concept of “people” as a group of noble, naive and pure people devoid of evil who, as they do not deserve to be harmed, will not suffer for our actions.

Finally, at the end of his expression from denial, not only is it being adorned but also the individual who feels part from the feeling of belonging, can feel accepted, protected and accompanied.


Any criticism of the people will be socially condemned. He manifests it media for convenience as an untouchable. Making the mistake of criticizing him in a speech would easily stigmatize the sender of the message by directly attacking a sense of belonging that determines the future of his progress simply by being a majority, which also defines his false sense of power.


Manipulating public opinion through the dominant media produces better results when executed from an individual and inclusive discourse and mixed in the same sentence with a universal message.

“Final thoughts”

How to detect a potential cheat in this type of message?

When a remarkable sense of superiority or a much more advanced level of knowledge in the subject expressing in front of an uninformed audience is noted in the person issuing the message, the chances of facing a con man are very high.

So you already know… the next time you feel identified with a speech think twice. You may be a victim of discursive manipulation.

“People know… it’s not silly”